Creative that connects…across industries, formats, and mediums.

From purpose-led ice cream to cutting-edge AI, my work lives at the intersection of storytelling, strategy, and systems. Bringing clarity to complex ideas, I’ve led the creative development and production of integrated campaigns across TV, OOH, digital, social, and experiential.

Ben & Jerry’s

Bold, mission-driven, and not afraid to take a stand (or grab a spoon).

At Ben & Jerry’s, I helped bring the brand’s activism and flavors to life across Europe, from campaigns and content, to packaging, events and experiences. Whether leading regional creative or naming the next scoop, every touchpoint was crafted with flavor, humor, and purpose.

META

Translating technical complexity into compelling storytelling.

I have led creative production across a range of major AI moments—partnering with research, product, marketing and comms teams, we shaped narratives that make emerging technology feel human, relevant, and relatable. From Llama and Meta AI to brand identities and events, I bring clarity, consistency, and craft to every stage of the creative process — giving bold ideas the shape and voice they need to land and be understood.