I’ve worked on Ben & Jerry’s packaging for 9+ years, leading design direction for the European product innovations and crafting the romance copy for the back of pack, which tells the creation and social (values) stories for each flavor!

Graphic Designers: Internal Ben & Jerry’s, Vermont

An event, as part of Ben & Jerry’s social inclusion campaign.

This visual identity was rolled out across posters, t-shirts, event booklets, and informed the design of the event itself.

Designer: Annie Oswald

An example of whimsical copy for Ben & Jerry’s scoop shop materials. This would feature on posters, a banner across the ice cream cabinet, and on other assets and materials suitable online and in-store.

Photographer: Ian O’Leary

Making great use of London Underground dwell time by talking about Ben & Jerry’s values in a cross-platform ad

Designer: Annie Oswald

A map illustration to show “if it’s melted, it’s ruined” in France - just one asset from the wider climate justice campaign from Ben & Jerry’s in France

Agency Partner: Wit & Wisdom

This visual identity, along with a supporting campaign style guide, informed the campaign’s development for its launch year and fed through into year 2 of the campaign

Designer: Annie Oswald

An ad in the London Underground, showcasing innovation that was new to the UK

Agency Partner: Silver & Partners